Effective Date: 1st January 2025
Adamas Diamond Studio Limited (“we,” “us,” or “our”) is committed to protecting your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the EU General Data Protection Regulation (GDPR). This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website, adamas.studio, or purchase our products and services.
By using our website, you consent to the collection and processing of your personal data as described in this Privacy Policy.
1. Data Controller
The data controller responsible for your personal data is:
Adamas Diamond Studio Limited
Suite 39, Unit 3ab, 34-35 Hatton Garden,
London, EC1N 8DX,
United Kingdom.
For any questions regarding your personal data, please contact us at:
Email: [email protected]
2. What Personal Data We Collect
We may collect and process the following categories of personal data:
2.1 Information You Provide
• Account Information: Name, email address, billing address, shipping address, phone number, and payment information when you create an account or place an order.
• Customisation Details: Specific preferences provided for semi-bespoke jewelry (e.g., ring size, metal type, diamond specifications).
• Communication Data: Any information shared when you contact us via email, forms, or live chat.
2.2 Automatically Collected Information
• Device Information: IP address, browser type, operating system, and device type.
• Usage Data: Pages visited, time spent on the website, referring URLs, and other interactions with our website.
• Cookies: We use cookies to enhance your browsing experience. For more details, please review our Cookie Policy.
2.3 Third-Party Data
• Information received from third-party services such as payment processors (e.g., Stripe) and shipping providers for order fulfilment.
3. How We Use Your Personal Data
We process your data for the following purposes:
3.1 To Fulfil Your Orders
• Processing and delivering your orders, including semi-bespoke items.
• Managing payments, refunds, and returns.
• Sending updates about your order status.
3.2 To Improve Our Services
• Understanding user behaviour to improve our website and products.
• Ensuring website security and functionality.
3.3 Marketing
• Sending promotional emails about new products, special offers, or updates, where you have provided consent. You may opt out of marketing communications at any time by clicking the “unsubscribe” link in our emails or contacting us.
3.4 Legal Compliance
• Retaining records as required by law for tax, accounting, or regulatory purposes.
• Complying with any legal obligations or responding to lawful requests from public authorities.
4. Legal Basis for Processing Your Data
Under GDPR, we process your personal data based on the following legal grounds:
• Contractual Necessity: To process and deliver your orders and provide customer support.
• Consent: For marketing communications and optional activities (you can withdraw consent at any time).
• Legitimate Interests: To improve our services, secure our website, and detect fraud.
• Legal Obligation: To comply with applicable laws and regulations.
5. Sharing Your Data
We only share your data with trusted third parties necessary to provide our services:
5.1 Service Providers
• Payment Processors: Stripe processes payments securely on our behalf. Your payment details are encrypted, and we do not store sensitive payment information.
• Shipping Partners: To deliver your orders to your address.
5.2 Legal Obligations
We may disclose personal data if required to comply with legal obligations, enforce our Terms and Conditions, or protect the rights, property, or safety of our business or others.
5.3 No Sale of Data
We do not sell, rent, or trade your personal data to third parties.
6. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including:
• Order Information: Retained for 7 years to comply with legal and accounting obligations.
• Marketing Data: Retained until you opt out.
• Inactive Accounts: Personal data associated with inactive accounts will be deleted after 24 months of inactivity, unless retention is required by law.
7. International Data Transfers
If we transfer your personal data outside the UK or EEA (e.g., to service providers in other countries), we ensure it is protected through appropriate safeguards, such as Standard Contractual Clauses or equivalent measures.
8. Your Data Protection Rights
Under GDPR, you have the following rights regarding your personal data:
• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data (“right to be forgotten”), subject to legal requirements.
• Restriction: Request restricted processing of your data in certain circumstances.
• Data Portability: Request your data in a structured, commonly used, and machine-readable format.
• Objection: Object to data processing based on legitimate interests or for direct marketing purposes.
• Withdraw Consent: Withdraw your consent for processing at any time.
To exercise your rights, please contact us at [email protected]. We will respond to your request within one month as required under GDPR.
9. Data Security
We implement technical and organisational measures to secure your data, including:
• Encryption of payment information.
• Secure servers and firewalls to protect stored data.
• Limited access to personal data by authorised personnel only.
While we take precautions, no transmission over the internet is completely secure. By using our website, you acknowledge the risks involved in online data transmission.
10. Cookies
Our website uses cookies to improve your browsing experience and analyse website usage. For more details, please see our Cookie Policy.
11. Children’s Privacy
We do not knowingly collect personal data from children under 16. If you believe a child has provided personal data, please contact us immediately at [email protected], and we will take steps to delete the data.
12. Complaints
If you believe we have not complied with GDPR or UK data protection laws, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):
Website: https://ico.org.uk/
Phone: 0303 123 1113
However, we encourage you to contact us first at [email protected] to resolve any concerns.
13. Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The “Effective Date” at the top of this policy will indicate the most recent update. Please review this page regularly to stay informed.
14. Contact Us
If you have any questions about this Privacy Policy or your personal data, please contact us at:
Email: [email protected]
Address: Suite 39, Unit 3ab, 34-35 Hatton Garden, London, EC1N 8DX, United Kingdom