Not Your Grandmother’s Jeweler
(Unless she was a trailblazer)
Adamas is a non-judgmental, inclusive, accessible, and joyful space that redefines what a diamond means in today’s world. We sell the best laboratory-created diamonds, and create exceptionally crafted jewellery for life’s loves, milestones, plot twists, and ‘just-because’ times.

You Write The Story,
We Make It Shine
We specialise in the finest and fairest-value lab grown diamonds – delivered hand-in-hand with education, consultation, and love.


Working with Gabrielle was an unequivocal joy. I wanted to learn and understand myself what I was doing so I could confidently say “I chose this diamond”, and at every point her knowledge, teaching, and unbiased advice was completely unmatched. I would never have had this experience with a jeweler or online retailer.
Not only did she reassure me in my selections, and give her fair and honest opinions on the options I was considering, but she was as excited and took as much joy as I did in this process. And again I don’t think I would have found this anywhere else!!!
Not only did she reassure me in my selections, and give her fair and honest opinions on the options I was considering, but she was as excited and took as much joy as I did in this process. And again I don’t think I would have found this anywhere else!!!

I cannot say enough good things about Gabrielle and the incredible experience I had working with her. From the very beginning, she made what could have been a daunting and overwhelming process feel effortless, enjoyable, and even fun.
If you’re looking for someone who will not only guide you through the many complexities of finding a diamond but also genuinely invest in your journey, she is the person to go to.
If you’re looking for someone who will not only guide you through the many complexities of finding a diamond but also genuinely invest in your journey, she is the person to go to.

Gabrielle… is a saint. Her guides broke down and simplified everything, from choosing a stone and buying online safely, to how you can compare the same stone across different vendors to get the best price. I saw her help so many people with her comments and I’ve learned so much from her.
She has been so open and honest about the diamond & jewelry industry even though she was starting her own business. I feel I can trust her with helping me create the perfect ring for my partner and would recommend her to anyone looking for a diamond.
She has been so open and honest about the diamond & jewelry industry even though she was starting her own business. I feel I can trust her with helping me create the perfect ring for my partner and would recommend her to anyone looking for a diamond.

Let me say that I love art, I love information, and I love a good puzzle. Since I stumbled into the online jewelry community, I feel like I have found a pastime that contains all three. I immediately opened an Xcel spreadsheet and started organizing data I could find on best proportions, and started looking for those “needle in the haystack” stones.
The things Gabrielle shared were magic keys! With these prices on the stones, a lot more of us can play and create something beautiful that can be enjoyed for many years!
The things Gabrielle shared were magic keys! With these prices on the stones, a lot more of us can play and create something beautiful that can be enjoyed for many years!

Gabrielle Changed My Life… Found Gabrielle through reddit one Monday early afternoon, totally by accident. I had absolutely NO INTENTION of purchasing a lab diamond that day, but a random direct message to her that day changed everything for my life, my daughters life, and of course my now fiancé’s life.
I had no idea what I was doing when I started, but she guided me down the right path. She was incredibly helpful, provided me with a simple range of paramaters I should look for in a round stone, and how to read a diamond report.
I had no idea what I was doing when I started, but she guided me down the right path. She was incredibly helpful, provided me with a simple range of paramaters I should look for in a round stone, and how to read a diamond report.

When I decided I wanted to find a lab-grown diamond for an engagement ring, I had hoped for a bit of guidance, but she did way more than that. She started by walking me through the basics of what to look for, and explained the ‘why’ of everything. As I got into the process of finding options, she worked twice as hard to find more, and we had a blast sending stones back and forth until I said “hey…I think this is the one.” She started off as my guide, but at some point secretly empowered me to do it myself.
Gabrielle was as invested in the process as I was. She treated me like family, and the most important thing to her was clearly finding what was right for me, for my partner.
Gabrielle was as invested in the process as I was. She treated me like family, and the most important thing to her was clearly finding what was right for me, for my partner.

I have been wanting a pink diamond ring as a special gift to myself for a milestone birthday this year. I had been browsing many sites for months. Gabrielle has been an absolute pleasure to work with. Once I finally found the one, she helped me feel confident in selecting the colors of the setting I wanted.
Gabbie not only shared her opinion, but had pictures taken of my stone next to each color gold to help me make up my mind. That wasn’t enough so she had videos sent. And let’s be real, Gabbie’s first suggestion was in fact the route I went. This is absolutely a business I will continue to use because we all deserve the beautiful sparkles we want.
Gabbie not only shared her opinion, but had pictures taken of my stone next to each color gold to help me make up my mind. That wasn’t enough so she had videos sent. And let’s be real, Gabbie’s first suggestion was in fact the route I went. This is absolutely a business I will continue to use because we all deserve the beautiful sparkles we want.
