Ethics and Sustainability
Sustainability & Environmental Responsibility
Last Updated: March 18, 2025The fine jewelry industry must evolve to address climate change, resource conservation, and ethical production, and we recognize the environmental impact of AI-powered tools, energy-intensive lab diamond growing, and precious metal sourcing. Our goal is clear: achieve a net-positive environmental impact by 2027 through sustainable practices, carbon offsets, and renewable energy investments. Our Sustainability Mission...
How Sustainable Are Lab Grown Diamonds?
Last Updated: March 18, 2025Lab grown diamonds are a more sustainable alternative to mined diamonds, with significant differences in areas like carbon emissions, water usage, and environmental disruption. But what does this mean in real terms? 1. Carbon Emissions Mined Diamonds: The mining process is energy-intensive and involves significant fossil fuel consumption. On average, mining a single carat of...
The History Of Diamonds
Last Updated: March 18, 2025If you’ve ever wondered why a tiny rock can cost as much as a small car, you’re not alone. Diamonds are dazzling, sure, but their price tag? Eye-watering. But what if we told you it has less to do with rarity and more to do with clever marketing, monopolisation, and one company’s ability to make...
How Are Diamonds Mined?
Last Updated: March 18, 2025When we think of diamonds we envision beautiful sparkles and gorgeous jewelry. Yet behind the glittering facade of the diamond industry lies a harsh reality: the methods of diamond mining come with significant ethical, environmental, and human costs. There’s a price paid in diamond mining – and it’s carried by the planet and its people....
Our Diamond Sourcing
Last Updated: March 18, 2025We believe in lab diamonds: maintaining all the chemical and visual properties of mined diamonds, but sourced above-ground rather than below. Grown In Surat We source the majority of our diamonds from Surat, India: chosen for the region’s craftsmanship and our suppliers comittment to upholding stringent ethical standards. The diamond industry in Surat, India, began