Adamas:
A Word Meaning ‘Unconquerable, ‘Indestructible’. Otherwise known as ‘Diamond’.
Our Vision
To dismantle outdated ideas of what diamonds and fine jewelry should be, and create a future where luxury is ethical, inclusive, and entirely on your terms. We believe diamonds should reflect your power, your identity, your story – not someone else’s expectations.
We are the trusted jeweler of the digital age, somewhere to return through every transformation, celebration, victory, and reinvention.
Our Mission
To redefine what a family jeweler looks like – because family is built, chosen, and reimagined every day.
We retail only the best lab diamonds, and create exceptionally crafted lab-grown diamond jewelry for every milestone, every reckoning, every hard-fought survival story, and every bold step into the unknown. Whether you’re marking a moment or making a statement.
Our Process
We make your journey to diamonds and fine jewelry as fun, meaningful, transparent, and exciting as it should be. To get there we offer a seamless ordering system – where we take care of all the minutiae so you don’t have to – alongside consultations and a transparent step-by-step creation process.
We Believe…
We’re redefining the industry from the inside-out.
When you buy traditional diamond jewellery you can expect to pay a mark-up from 100% to 8,000%. That’s nuts.
Perceived luxury value, marketing costs, and expensive overheads all contribute to the prices charged. Add this to the high-pressured environment, a stuffy expectation of knowledge, and the gatekeeping of industry information… it means what should be a meaningful shopping experience ends up feeling a little icky.
Add to this the fact that 90% of global jewellery demand is driven by women, yet only 30% of jewellery companies are led by us: we think it’s time for a change.
We truly believe diamonds belong on the fingers of anyone and everyone who desires them. No matter what you’re celebrating – do it with conviction.
Not Just Engagements (although we love those, too!)
Diamonds shouldn’t be reserved for the moments celebrated by couples – everyone deserves something beautiful and memorable to signpost their most meaningful points in life. Be that a divorce, a graduation, a life-changing medical procedure, a career change… Diamonds aren’t forever, they’re for everyone.
Join us on our journey to celebrate everyone with responsibly priced, ethically made, and beautifully priced diamond jewellery.
“One of the things I love most about diamonds is their ability to make you feel special, even if you’re just wearing your pyjamas! We all deserve to feel that way.”
ALICE BULL
Founder, UK CEO
Gabrielle Klein
Founder, US CEO
“A diamond is never just a beautiful object – it’s a symbol of the journey, and the obstacles overcome, through love, hard work, and a rock solid marriage. At Adamas, every ring represents something more.”