Understanding Gold Purity

Gold’s purity is measured in karats, indicating the proportion of pure gold in the alloy:
- 24k Gold: 100% pure gold, known for its rich yellow hue. However, it’s soft and less suitable for daily wear.
- 18k Gold: Comprises 75% pure gold and 25% other metals, offering a balance between purity and durability.
- 14k Gold: Contains 58% pure gold and 42% other metals, making it more durable and ideal for everyday jewelry.
For pieces intended for daily wear, we recommend 14k gold due to its enhanced strength and resilience. It’s also the most popular choice for rings, accounting for approximately 90% of engagement and wedding bands.
Caring for Your Gold Jewelry

To maintain the luster of your diamond rings, regular cleaning is essential:
Warm Water and Mild Detergent: Soak your jewelry in a solution of warm water and a few drops of mild dish soap. After a brief soak, gently scrub with a soft-bristled toothbrush, focusing on crevices. Rinse thoroughly and pat dry with a microfiber cloth.
Jewelry Cleaning Solutions: Commercial cleaners are available, but ensure they’re suitable for your specific metal and gemstones. Always follow the manufacturer’s guidelines.
Ultrasonic Cleaners: These devices offer a deep clean without chemicals. However, avoid using them for pieces with small diamonds or intricate designs, as vibrations may loosen stones.
Additionally, periodic polishing with a jewelry cloth – provided with every Adamas purchase – will help maintain shine and sparkle.
White Gold vs. Platinum
White gold and platinum both present a sleek, silvery appearance but differ in composition and maintenance:
- White Gold: An alloy of yellow gold mixed with metals like nickel, palladium, and silver, coated with rhodium for a bright finish. Over time, the rhodium plating may wear off, necessitating re-plating every few years to maintain its appearance.
- Platinum: A naturally white metal with 95% purity, celebrated for its durability and hypoallergenic properties. Unlike white gold, platinum doesn’t require re-plating and develops a lovely aged patina over time.
Interestingly, despite its rarity, platinum is currently more affordable than gold. As of February 11, 2025, gold prices have surged to record highs, with spot gold reaching $2,917.80 per ounce, while platinum is trading at approximately $986.46 per ounce.
Storing Your Jewelry
To prevent scratches and damage, store your jewelry in a soft-lined box or pouch. Every Adamas purchase includes a velvet box designed for this purpose.
Precious Metal Pricing
The prices of precious metals fluctuate based on market conditions; we continuously monitor these trends to price our jewelry fairly, ensuring you receive current and exceptional value.
By understanding the distinct qualities of each metal, you can make informed decisions that align with your lifestyle and aesthetic preferences. Whether you favor classic gold or the hardwearing platinum, we offers pieces that resonate with your story and your life.